# Trusted Messenger Strategy Trusted messenger strategy selects communicators whose legitimate relationship with a specific audience makes accurate information more likely to be heard and evaluated. The messenger's credibility, language, history, and community position may matter as much as the content. The practice should not manufacture false intimacy or conceal sponsorship. Its strongest form supports authentic local authority with reliable evidence, clear provenance, and room for questions. Related: [[wiki/Trusted Intermediary|Trusted Intermediary]], [[wiki/Audience Modeling|Audience Modeling]], [[wiki/Crisis Communications|Crisis Communications]], [[wiki/Counter-Messaging|Counter-Messaging]].